Flow
Sentiment’s next‑generation AI workflow platform. Flow lets enterprise customer service organisations build, deploy and manage generative AI assistants that handle real customer conversations — not scripted bots.
Built on leading LLMs, Flow understands context, resolves what it can on its own, and hands over what it can’t — with the full conversation history attached.
From first message to full resolution
One build, four stages, every channel — with a human always one step away.
Build
A no‑code integration builder connects Flow to your CRM, order management and knowledge systems, so assistants can actually take action — not just answer questions. A conversational debug view lets non‑technical teams test and refine assistants safely before they go live.
Deploy
Launch the same assistant across Messaging, Social, Email, Web Chat and SMS from one build. One set of logic, one knowledge base, one place to maintain it — live everywhere your customers already are.
Manage
Real‑time simulation and versioning let you test changes against real conversation patterns and roll them out safely — with full auditability of every interaction, every model version, and every decision an assistant made.
Hand Over, Seamlessly
Drag‑and‑drop hand‑over components route anything an assistant can’t resolve straight to a human — in Engage, or in your existing platform — with the full conversation history attached, so nobody repeats themselves.
Flow hands off into Engage or straight into your existing contact‑center stack — no rip‑and‑replace required.
Debenhams Group, powered by Flow
Flow was designed, built and deployed for the Debenhams Group across Messenger, WhatsApp, Instagram and iMessage for 15 brands — handling millions of customer conversations for an eCommerce retailer with $2 billion in revenue — including 4.8m conversations processed by automation in the 12 months to August 2026.
of customer care volume handled by AI
conversations processed by automation in the 12 months to August 2026
Debenhams Group brands live across Messenger, WhatsApp, Instagram and iMessage
Put Flow to work on real conversations
See how Flow understands, resolves and hands over — on your own use cases, in a live walkthrough.
